Every fall, over 100,000 people descend on a three-block radius of San Francisco to shut down traffic, annoy the locals and turn the normal 30-minute wait for Philz into a two-hour shuffle through hell. Just kidding. I love Dreamforce. Seriously. The crowds are massive, the content is overwhelming, and the wait for a beer is endless, but there are amazing experiences to be had.
This year’s Dreamforce, taking place November 6-9, has the chance to be the best one yet. Why? Well, for starters, Salesforce has really been leaning into B2B and Account-Based Marketing (ABM).
With the launch of Einstein ABM in June 2017, Salesforce has validated the value of the ABM category and established it as a strategy worth investing in. With interest in ABM increasing, it makes sense that Salesforce will be amping up the amount of ABM content available at Dreamforce. Here are a few themes you’ll likely see throughout the week:
Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.