We’ve all heard the classic holiday jingle about Kris Kringle’s holiday prep: First, he makes a list, then he checks it twice. (He’s gotta find out who’s naughty or nice!)
Believe it or not, I use a checklist of my own as I review my Google Shopping campaigns for the holiday season.
Unlike Search and Display, Shopping doesn’t give advertisers a ton of control over when ads will show and how much to pay. That’s why it’s so important to check and double-check that you’ve crossed your t’s and dotted your i’s.
Today, I’ll be sharing three Shopping strategies I’ve added to my checklist for the upcoming holiday season.
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