A marketer’s guide to personalization tools

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The biggest difference that digital technology has made for marketing is the ability to personalize at scale.

As a result, there are countless tools providing some measure of personalization, and a free new report from MarTech Today Research highlights the leading ones.

Based on in-depth interviews with leading vendors and industry experts in May and June, “Enterprise Digital Personalization Tools: A Marketer’s Guide” takes a look at selected tools that help satisfy the personalized experiences expected by about 85 percent of online retail shoppers, according to eMarketer.

Included are a comparative graph and individual vendor profiles for 18 tools, selected for their roles as industry leaders or because they are solely focused on this need.

[Read the full article on MarTech Today.]




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