Retailers have been trying to bring together the information-rich world of their online stores with the touch-the-product advantages of their brick-and-mortar ones.
This had led to kiosks, mobile apps that point to inventory in a physical store, and location-based offers, among other efforts. This week, a startup is launching a new and patent-pending approach: Put a tablet on rails.
Called Converge, this is first offering from a Hayward, California-based company called June20. An iPad Pro is mounted on rails in a product aisle, and the customer can grab attached handles to move the tablet from product to product.
The back camera picks up a small QR code near the product, triggering the display of related product info on the tablet. CEO and co-founder Paul Chapuis told me there are “no blank spaces” between the QR codes, so the tablet will show either one product or the other.