Adobe, AT Internet score top rank

webberoBranding & Marketing0 Comments

They may not be the sexiest of marketing tools, but web analytics continue their essential role as the radar of websites.

A new Wave report on this category from Forrester Research pegged the venerable Adobe Analytics in the highest category of Leaders, as well as the Bordeaux, France-based AT Internet Analytics Suite.

The report, regularly available at a hefty fee for those who don’t subscribe to Forrester’s research service, is also available for free from Adobe and from AT Internet.

Among the other evaluated vendors, IBM and Google placed in the second highest category of Strong Performers, while Webtrekk, Mixpanel and Cooladata were judged as Contenders. No vendor was in the lowest category of Challengers.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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