The big thing about artificial intelligence (AI), IDC Research Director Gerry Murray told me, is that it isn’t just one thing.
“It’s many things,” he said, “and you can’t just use AI as a catch-all.”
It’s like talking about “sports,” Murray added. (He will be speaking about “Next Tech for Marketing” at our MarTech Conference this October in Boston.) “’Sports’ include baseball, but also parachuting, so they’re not comparable to each other.”
This is the same kind of conversation people might have had about the Industrial Revolution, he said. “You have to look at each individual application.”