Contributor, beware of PageRank-hoarding publishers

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So you’ve written an amazing piece and scored the placement of your dreams. It took hours of blood, sweat and tears to brainstorm the topic, develop a clever hook, write the copy and source compelling imagery — not to mention the research and the outreach required to score the perfect publisher. And now you eagerly await the payoff: that hard-earned “link love” to drive up your Google rankings.

Well, unfortunately, depending on where it was published, you may be waiting a long time.

Let me let you in on a dirty little secret: publishing your content on many popular sites gives you zero SEO benefit.

[Read the full article on Search Engine Land.]


Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.




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