Demandbase boosts its B2B early warning system

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Metaphorically, Demandbase’s new Real-Time Intent is a kind of early warning system for business sellers.

Demandbase helps marketers target content, ads and sales to web users, based on the company they’re coming from and their interests.

This week, it is upping its Account-Based Marketing game, announcing new artificial intelligence tech that processes more data more quickly, so marketers get a better idea of what a web user is looking for, earlier in the search.

Called Real-Time Intent, it processes much of the same kind of data as previously — website visits, form fill-outs, pages viewed and the like. But it can now treat pages viewed and other data as early intent signals and act on those signals in real time.

[Read the full article on MarTech Today.]




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