Even with hype, AR struggling to scale

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Augmented reality (AR) received immense attention in 2017 across the retail industry. As the technology became more refined, marketers saw the limitless strategic and creative possibilities. Everyone in retail was enticed by the potential for customer engagement and data collection.

AR is the next big thing. It’s exciting; it’s the new frontier. And yet, it’s still devoid in store landscapes.

That’s not to say AR doesn’t have value; it can clearly have long-term value if retailers and technologists can create profitable strategies and utility for customers. So, here are a few challenges that AR will need to overcome to gain traction.

Read the full article on MarTech Today.

Opinions expressed in this article are those of the guest author and not necessarily Marketing Land. Staff authors are listed here.

About The Author

Evan Magliocca leads Baesman’s brand direction, content strategy, communications and product partnerships. Previously, Evan served as a digital strategist for Abercrombie & Fitch Co., where he managed site marketing, seasonal planning and digital initiatives for the A&F brands. Evan graduated from Ohio University with a B.S. in Journalism and a specialization in public relations.

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