Forrester has released a report outlining its 2018 predictions around the trends and technology that are most likely to impact businesses in the coming year. Among the forecasts listed in the “Predictions 2018: A Year of Reckoning” report, the research firm claims 80 percent of companies will not comply with GDPR (the General Data Protection Regulation).
The report says that 50 percent of the companies not complying will do so willingly after weighing the cost and risk benefits of meeting GDPR standards.
“Of those non-compliant firms, 50 percent will intentionally not comply — meaning they have weighed the cost and risk and are taking a path that presents the best position for their firms,” writes Forrester in the report.
Based on its collective research and data, Forrester’s report includes a total of 13 predictions that span various industry trends, from upcoming artificial intelligence (AI) and blockchain initiatives to GDPR, CX standards and digital transformation.
There are a number of predictions within the report that directly involve the need for greater adoption of marketing technology. For starters, Forrester says AI and blockchain will play a significant role in the year to come.