Google is shoring up its AdSense policies regarding pop-under and pop-up ads.
On Tuesday, the company said it has clarified the policies around their use, explaining, “We do not believe these ads provide a good user experience, and therefore are not suitable for Google ads.”
The basics of the updated policies:
- Google ads may not be loaded as pop-ups or pop-unders.
- Sites using pop-unders may not carry Google ads on any pages
The gist of the change is that publishers using pop-unders will not be able to monetize their sites with AdSense.
Additionally, AdSense publishers can’t use more than three pop-ups on their sites.