Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Apr 24, 2017 by Ginny Marvin
In a new test, advertisers will be able to buy linear TV spots programmatically via DBM.
Apr 24, 2017 by AJ Wilcox
As LinkedIn rolls out Matched Audiences, columnist AJ Wilcox takes a look at the advanced email match strategies you can use with the new feature and explains why it’s a big win for B2B advertisers.
Apr 24, 2017 by Chandar Pattabhiram
Columnist Chandar Pattabhiram explains why marketers today must move beyond vanity metrics and instead seek true alignment metrics, such as pipeline, revenue, and big strategic metrics like Lifetime Value (LTV) and number of brand advocates.
Apr 24, 2017 by Matt McGee
Wall Street Journal, Chicago Tribune, Dropbox among initial group of companies offering products and services via ‘Subscribe with Amazon’ platform.
Apr 24, 2017 by Digital Marketing Depot
Marketing data is everywhere. With so many new consumer touch points — from chatbots to in-store beacons and virtual assistants — the sheer variety and volume of data is exploding. Beyond your out-of-the box product dashboards, custom Excel spreadsheets and basic data visualizations, are you really leveraging your data in meaningful ways? Isn’t it time […]
Apr 24, 2017 by Jordan Kasteler
If you’re new to SEO, or if it isn’t your primary focus, you might be neglecting tactics that will really move the needle. Contributor Jordan Kasteler outlines 5 things you should be doing and shares tools to help you accomplish these tasks.
Apr 24, 2017 by Kristine Schachinger
Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization.
Apr 24, 2017 by Tim Peterson
Snapchat’s Sponsored Lens format remains its only ad type not yet available through its ad API.
Apr 24, 2017 by Barry Levine
The acquisition means that ColorTV now can use search results to focus its program recommendations or content promotion for online TV services.
Apr 24, 2017 by James Green
Columnist James Green calls on tech behemoths Facebook and Google to work together to allow for transparency that will help fight ad fraud and ensure brand safety.
Apr 24, 2017 by David Booth
How do you know if you’re getting the most out of your investment in content? Columnist David Booth outlines four tactics to help you define and measure the impact of your content.
Apr 24, 2017 by Tim Peterson
Starting this week, all LinkedIn advertisers can aim their ads based on people’s web browsing, their email addresses and their employers.
Apr 21, 2017 by Digital Marketing Depot
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