Google is opening the beta for its “buy button,” dubbed Purchases on Google. Sales & Orders reported finding the option in Merchant Center Tuesday.
Google hasn’t made a formal announcement about it yet, but advertisers can request access to the Purchases on Google beta via the Merchant Center Programs section in Google Merchant Center.
Google unveiled the Purchases on Google pilot nearly two years ago, in July 2015. The Shopping ads, tagged with “Buy on Google,” display on Android devices. Users can make purchases directly from Google-hosted landing pages.