How marketers are wrestling with virtual reality’s adoption issue

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Virtual reality has yet to gain mainstream traction, but it has maintained its grip among marketers. The way marketers are approaching the medium has changed, however.

A year after Facebook’s Oculus, HTC and Sony each released premium-quality VR headsets, though, sales have reportedly failed to exceed single-digit millions. And research firm Forrester has said that VR is not ready for marketers. That has left marketers wrestling with how to get their VR experiences around people’s faces — or whether they should invest in creating those experiences in the first place.

To learn how marketers are addressing the issue, read the full article on MarTech Today.




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