Founded in 2003, Infutor has built a massive repository of several hundred million identified profiles for US consumers.
These consumer identities contain names, addresses, phone numbers and email addresses of those individuals, along with attributes added from mostly public sources — such as car and home ownership or if a person has recently moved. The company then makes these profiles available for targeted advertising, email or other marketing efforts by credit bureaus, Fortune 500 retailers, marketing agencies and risk/fraud assessors.
This week, the Oakbrook Terrace, Illinois-based company is launching an Auto In-Market marketplace drawn from those profiles, to predictively score the likelihood that the 190 million car owners in its database would be receptive to buying a new car.
Infutor said this auto marketplace is the first of several industry- or product-focused propensity-scoring marketplaces that it intends to launch. The next one might focus on real estate, VP of Product Management MJ Yafchak told me, since the consumer records track individuals’ history of property transactions.