Janrain to Gigya customers: Come aboard

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Janrain is asking Gigya’s customers to jump ship.

The two companies have been key competitors in the space of cloud-based customer identity and access management, or CIAM. But in September, SAP bought Gigya for its marketing and e-commerce platform, raising questions about how the end of Gigya’s status as a standalone provider of customer identity would affect its positioning.

Now, Janrain is picking up on that vulnerability with a new migration program specifically designed for Gigya “customers concerned how the SAP acquisition will affect the functionality, integration, support and other services.” It offers a complimentary standard migration package and cost savings in first-year annual recurring fees.

“We’ve been the two [main CIAM players] in the cloud space for some time,” Janrain CEO Jim Kaskade told me.

Now, he said, the acquisition means that “Gigya is absolutely no longer an independent broker, and it will look how to take advantage of the synergy” with the SAP platform.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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