Janrain is asking Gigya’s customers to jump ship.
The two companies have been key competitors in the space of cloud-based customer identity and access management, or CIAM. But in September, SAP bought Gigya for its marketing and e-commerce platform, raising questions about how the end of Gigya’s status as a standalone provider of customer identity would affect its positioning.
Now, Janrain is picking up on that vulnerability with a new migration program specifically designed for Gigya “customers concerned how the SAP acquisition will affect the functionality, integration, support and other services.” It offers a complimentary standard migration package and cost savings in first-year annual recurring fees.
“We’ve been the two [main CIAM players] in the cloud space for some time,” Janrain CEO Jim Kaskade told me.
Now, he said, the acquisition means that “Gigya is absolutely no longer an independent broker, and it will look how to take advantage of the synergy” with the SAP platform.