Virtual reality has largely remained stuck in the future, posing a dilemma for marketers. But Facebook-owned VR company Oculus is expected to bring more of that future to the present at its annual developer conference, Oculus Connect, which kicks off on Wednesday in San Jose, Calif.
Below is our live blog of the event’s opening keynote, which starts at 1 pm ET/10 am PT.
- Facebook CEO Mark Zuckerberg opened the keynote and announced Venues, a platform to watch live sports and concerts in VR that will launch in 2018.
- Zuckerberg unveiled Oculus Go, a standalone headset that will cost $199 and ship in 2018.
- Facebook’s head of VR Hugo Barra announced Oculus for Business, a program to get companies using VR.
- Oculus will drop the price of its high-end Rift headset plus Touch controllers to $399.