MediaBrix – now Receptiv – adds programmatic video marketplace and DMP

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MediaBrix – now Receptiv – adds programmatic video marketplace and DMP

A Receptiv in-app ad, where a user “unlocks” a message and then gets rewarded (after returning to the app)

Mobile marketer MediaBrix is undergoing a transformation this week.

It’s now called Receptiv, a name that CEO Ari Brandt says reflects his company’s mission to provide in-app ads that are better received because they are delivered at the right moment.

It is also launching three new offerings.

First, there’s a Video Marketplace, which programmatically delivers the kind of moment-oriented interactive mobile ads that previously had been delivered through an automated managed service.

[Read the full article on MarTech Today.]




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