Northwestern Mutual’s first ever CMO is focused on creating a data-driven marketing strategy

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In May of this year, Aditi Gokhale was named Northwestern Mutual’s first-ever chief marketing officer.

“My role is interesting in that I’m the CMO of Northwestern Mutual and LearnVest,” says Gokhale, “I actually joined the organization nearly a year and a half ago as CMO of LearnVest, a wholly-owned subsidiary of Northwestern Mutual.”

As CMO for both organizations, Gokhale says she is focused on strengthening Northwestern Mutual’s brand, while expanding engagement with clients and prospects

“I’m also focused on listening and making sure that our most important constituencies — our clients, financial advisors and employees — share what resonates most with them, what can be improved, and how they think about our brand and its future.”

Gokhale says she is a very data-driven person and that one of her biggest priorities is designing a comprehensive marketing strategy built around what the data is telling her.

“Digital marketing has been an integral part of my career for the last 17 years,” says Gokhale. The CMO earned a Bachelor of Science from MIT and an MBA from MIT’s Sloan School of Management. Prior to her role at Northwestern Mutual and LearnVest, she served on marketing teams for a number of leading brands, including Shutterstock, American Express and Nutrisystem.

[Read the full article on MarTech Today.]


About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs.com, SoftwareCEO.com, and Sales and Marketing Management Magazine. Read more of Amy’s articles.



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