RhythmOne buys YuMe for $185 million

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Ad exchange RhythmOne announced this week it is buying video ad platform YuMe, creating what the companies said will become a top-ranked marketplace.

Started in the UK in 2004 as blinkx and now based in San Francisco, RhythmOne offers a programmatic ad exchange, RhythmOneMax, that encompasses desktop and mobile video, rich media, display ads, social and native ads, and various content formats. Its RhythmOneGuard utilizes third-party verification and proprietary filtering to support brand-safe environments. Here’s a sample screen shot:

[Read the full article on MarTech Today.]




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