Salesforce unveils a new Partner Relationship Management application in its Sales Cloud

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Salesforce is launching this week a new application on its Sales Cloud for Partner Relationship Management (PRM).

Previously, users could build a partner portal on Sales Cloud for, say, dealerships or brokers, but it required some coding. Now, the company says, a complete portal can be created for desktop and mobile web without bothering the folks in the IT department.

The focus in this first release is on companies in high tech, manufacturing and telecom, industries where Salesforce says two-thirds of revenue comes through partners. Here’s a screen a partner might see, for a mythical company called Pacifica:

[Read the full article on MarTech Today.]

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