A rebranded startup is launching this week an AI-powered social marketing tool that it says can boost engagement, and even write the post.
Post Intelligence, based in San Francisco, was founded in 2015 as MyLikes by ex-Google execs Bindu Reddy and Arvind Sundararajan. The company is rebranding under the new name, as it unveils a beta of its new intelligent social marketing app for Web and Android, called Pi.
Pi tracks social trends and a user’s history of social posts to predict engagement (e.g., likes and shares), recommend content, learn what works, and even generate posts.
The company said it constructs a deep neural network for each user’s social media feed to build custom models of engagement prediction. The engagement is predicted as 0 to 10, with 0 showing little engagement, 5 a typical amount and 10 a boost. Reddy told me that Pi can accurately predict 85 percent of the time whether engagement will be less, typical or boosted, with an 80 confidence threshold.