Three foolproof steps to excellent AdWords ads

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Three foolproof steps to excellent AdWords ads

Communicating in the digital age has never been easier. Yet for every single message we send — no matter how simple — we’re required to make an amazing number of decisions. Which medium should I use? Email? Text? Instant message? A phone call (gasp)?

And beyond the decision of which medium to use, there are infinite tics and nuances in each and every interaction. Should I use a greeting? What punctuation or capitalization should I use? No exclamation points? Too many? “You” or “u”? Emojis? 

Those little choices that we all make around each seemingly simple message are aimed at helping to establish a connection with someone, and hopefully, they make the message as compelling as possible.

[Read the full article on Search Engine Land.]

Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here.

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