youXtools launches a user testing platform with AI-powered visual analytics

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From youXtools

A startup called youXtools is out this week with a new online usability platform that employs AI to visually present problem areas.

A similar platform was employed over two years for such clients as Google and Red Bull within user experience consultancy UEGroup, which spun off youXtools last year and is now making the platform generally available.

Tony Fernandes, CEO of youXtools and founder of UEGroup, noted that the consultancy needed greater speed and automation, but “the tools on the market just didn’t cut it, so we created something better for ourselves.”

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.



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